Part-Time Marketing Executive
One Mama Midwife Pty Ltd

Location: Remote (with occasional office days in Caringbah, NSW and attendance at One Mama events as required)
Hours: 20 hours per week
Contract: 12-month contract (option to extend)
Salary: $45,000–$60,000 per annum (depending on experience)

About One Mama Midwife

One Mama Midwife is a fast growing, Australian-owned business specialising in antenatal education, caesarean classes, and baby & child first aid courses. We are passionate about supporting families with evidence-based information, engaging content, and services that make a real difference in their parenting journey.

The Role

We are looking for a highly motivated and experienced Marketing Executive to join our team. This is a hands-on role where you will develop, execute, and optimise marketing campaigns (including events) to drive brand awareness, engagement, product sales and bookings for our classes and services.

Key Responsibilities

  • Develop and manage social media marketing campaigns across Instagram, Facebook, Tik Tok and other platforms.

  • Create engaging content, including reels, carousels, stories, and graphics, in line with our brand voice for all our social media platforms.

  • Plan and execute email marketing campaigns (Klaviyo experience preferred), including segmentation, automation, and reporting.

  • Manage and optimise paid advertising campaigns (Meta Ads, Google Ads) to maximise ROI.

  • Analyse marketing performance and prepare monthly reports with insights and recommendations.

  • Support event promotions, launches, and PR activities to grow the One Mama Midwife brand.

  • Work closely with the founder to align marketing strategy with business goals.

Requirements

  • Minimum 4 years’ marketing experience, ideally in a similar industry or role.

  • Proven track record in social media marketing and growing online audiences.

  • Experience with email marketing platforms (Klaviyo highly regarded).

  • Strong copywriting skills with the ability to adapt tone for different audiences.

  • Confident using Canva (or similar) for content creation.

  • Ability to work independently, meet deadlines, and manage multiple projects.

  • Knowledge of digital marketing analytics and reporting tools.

Perks

  • Flexible, remote role with occasional office days in Caringbah and attendance at One Mama Events.

  • Be part of a small, passionate, and supportive team.

  • Make a real impact in the lives of expecting and new parents.

  • Opportunity to attend and be involved in One Mama events.

Apply Here